◉Marketing Tools
Influencer Engagement Rate Calculator
Enter an influencer's follower count, average likes, and average comments to calculate their engagement rate. Returns a colour-coded audit verdict — from Red (possible bot inflation) to Emerald (high-value micro-influencer) — with benchmarks by follower tier.
Industry benchmarks
Nano (1K–10K)5–8%
Micro (10K–100K)3–6%
Macro (100K–1M)1–3%
Mega (1M+)0.5–2%