$Marketing Tools

ROAS Calculator

Enter ad spend and revenue to instantly see your ROAS (Return on Ad Spend) with a colour-coded profitability verdict and industry benchmarks. Add impressions, clicks, and conversions to also break out CPM, CPC, CTR, conversion rate, and CPA — everything you need to judge whether a campaign is actually working, not just running.

Ad Spend *

Revenue Generated *

Impressions

Clicks

Conversions

* Ad Spend and Revenue are required for ROAS. Impressions, Clicks, and Conversions are optional — add them to also see CPM, CPC, CTR, and CPA.

Industry benchmarks

Ecommerce (general)2.5x–4x

Lead generation3x–5x

SaaS / subscription3x+ (LTV-adjusted)

Low-margin retail4x+ needed

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